Would You Buy a Ferarri if You Lived on a Dirt Road?

In a blog by Brian Steel posted back in 2008, he asked this same question.

2 years later, this is still a very relevant question to ask. The point being that your “Ferrari” (Marketing Automation tool, CRM tool, BI Tool, etc), once configured will look gorgeous and powerful in your driveway, but if you want to get the most out of it, you’ll have to:

1. Insist the team really learns how to drive it (Training)
2. Pave the dirt road (Develop new processes and infrastructure to support/service it)
3. Have an up-to-date map of where to go (Discover the best destinations that will make the road trips both successful and satisfying)

If you’ve never raced before, take advanced driving classes (training). If you’ve never paved a road, hire a reputable paving company (consulting). If you need a map, hire an experienced guide (consulting).

It’s all part of “Ferrari” ownership.

Updated 5-8-12
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Steve Kellogg

-Demand Generation/Marketing Automation Consultant, Astadia
-Eloqua Certified Marketing Best Practices Consultant