Friday, March 19, 2010

Social Media: The Next Big Content Discovery Tool?

  • 80% of companies are now using LinkedIn as their primary tool to find employees. 

  • YouTube is now the 2nd largest search engine in the world. It is also fast becoming the World’s largest product review site.

  • 25% of search results for the World’s Top 20 brands are links to user-generated content.

  • 78% of consumers trust peer-to-peer recommendations, while only 14% trust advertisements

SEARCH is a significant reason to adopt a formal social media strategy.

In fact in the near future, social media my drive an entire paradigm shift in the way we conduct search. Content may begin to find us through social media networks, rather than the other way around.

For the complete story, check out this enlightening and entertaining Social Media Revolution video on YouTube.

Updated 5-8-12
Visit my brand new website and learn more about Inbound Marketing Best Practices

Steve Kellogg

-Demand Generation/Marketing Automation Consultant, Astadia
-Eloqua Certified Marketing Best Practices Consultant


  1. Yes e marketing is very popular for business. Email marketing is a part of e marketing.if companies targets senior citizen for business then they uses senior citizen mailing list to generate business.

  2. Hey, I agree with your contribution,Social Media Marketing is very popular marketing for posted nice article,i really appreciate that.

    Thanks for sharing your ideas,
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