What's all the fuss about DMPs (Data Management Platforms)? They have been the hottest digital marketing technology trend for the last several years.
And its no wonder. The average DMP payback is within 4 months. the average ad savings: 30%. The ability to connect customer IDs across channel and device: Priceless.
Watch this short DMP Primer video and learn:
- What is a DMP?
- What's in it for you?
- What resources do you need to manage one?
Enjoy.
Steve Kellogg
Digital Marketing Strategies and Technologies Consultant
steve@crowds2crowds.com
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