Monday, June 25, 2012

Why Funnel is Good for you


Without a formal lead funnel model in place, marketing might think they are serving quality leads to sales, yet sales thinks the leads generally stink.

Recent B2B trends in lead management have sparked an updated funnel model from our friends at SirusDecisions. Watch as we dissect the new model and evaluate how and why a formal lead funnel model can bring your sales and marketing teams even closer together.

To watch the video, click here.


Steve Kellogg
Certified Marketing Automation Best Practices Consultant


1 comment:

  1. Yeah I can relate with you because I experienced that. I thought all are in good quality if sale products.

    ReplyDelete