Tuesday, May 22, 2012

Revenue Attribution Demystified

http://crowds2crowds.com/romi.html
Why is revenue attribution so painful? Because it's complicated! Learn successful methodologies, what other B2B companies are doing, gotchas and best practices in this short but very informative video.




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By Steve Kellogg
-Demand Generation/Marketing Automation Consultant, Astadia
-Eloqua Certified Marketing Automation Best Practices Consultant

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